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Analysis of European Policy as European Identitty in Time
Plešr, Dominik ; Balon, Jan (advisor) ; Honová, Petra Alexandra (referee)
The aim of this thesis was to answer the Question Could we find something in European policy, what should to be the European identity?, through systematic research. Author decided for the mode of research on the basis of the studied literature and last international studies of this theme - thus to find european identity in european policy, not to describe a history of collocation "European identity". According to characteristic of terms "policy" and "identity, author analyses, whatever and how European identity express in European policy, by historic analysis, by analysis of documents - treaties of the European Union and foregoing organisations -, and by analysis of the overview of statistic data - Eurobarometer research. Historic analysis expressed different concepts of european identity - christianity, contradiction with islam, colonialism, science (like an ideology), rule of the law (particularly citizen's law and international law), man - sophist -, than analysis of documents of the Union -representative democracy, liberty, peace, security, human rights, rule of the law, and values, from which these emerged. Moreless, both of the groups of the concepts do not resist each other, because of we can include the concepts from historic analysis to collocation from treaties "…and values, from which...
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Advertising regulation in Czech and international hockey
Pravenec, Tomáš ; Ruda, Tomáš (advisor) ; Vendlerová, Jana (referee)
Title: Advertising regulation in Czech and international hockey. Objectives: : The main target of this bachelor's thesis is to determine the diversity between legal systems in the advertising regulation relating to clubs participating in the highest ice hockey competitions in three selected EU countries, namely the Czech Republic, the Slovak Republic and the Federal Republic of Germany. Methods: In this work was used qualitative method of analysis of documents, which is supplemented by structured interviews with experts from various clubs. Results: From the perspective of the legal regulation must clubs in these three countries comply the same rules. Advertising is regulated in the same way. Keywords: Regulation, advertisement, sports advertisement, analysis of documents, interview, ice-hockey.
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Construction of European Identity by European Union Documents
Plešr, Dominik ; Balon, Jan (advisor) ; Honová, Petra Alexandra (referee)
This bachelory thesis is research of theme about "Construction of European identity by European Union documents". Thesis focus with theory of constructivism on construction of European identity by European Union documents, according to studying of theme and literature research. The main aim of this thesis is to find answer on research question "How European Union constructs European identity by its documents?" Firstly, thesis defines the formalization of identity in relationship with existence of European Union and its functioning. Afterwards is ilustrativly described process of European integration, due to close connection with European documents. After that come defining of, and content analyses of selected documents of European Union and foregoing organisations. During content analysis were used indicators "principle/principles/values", "identity", "European identity". Finnal part is situated as wide consideration about new facts, which describe how European Union and foregoing organisations construct European identity, and about reflexion this new facts against the selected researches. Pursuant to this consideration is definitely answered research question.
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Marketing communication of World championship in acrobatic rock and roll 2013
Zbořilová, Veronika ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Marketing communication of World championship in acrobatic rock and roll 2013 Goal: Evaluation of marketing communication of World championship in Acrobatic Rock and Roll 2009 and proposing marketing communication of 2013 Methods: In this work were used analysis of texts and documents, qualitative interview, observation and SWOT analysis. Results: New integrated proposal of marketing communication with two appearance variations of advertising leaflets. Key words: Marketing, communication mix, sport event, analysis of documents
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Construction of European Identity by European Union Documents
Plešr, Dominik ; Balon, Jan (advisor) ; Honová, Petra Alexandra (referee)
This bachelory thesis is research of theme about "Construction of European identity by European Union documents". Thesis focus with theory of constructivism on construction of European identity by European Union documents, according to studying of theme and literature research. The main aim of this thesis is to find answer on research question "How European Union constructs European identity by its documents?" Firstly, thesis defines the formalization of identity in relationship with existence of European Union and its functioning. Afterwards is ilustrativly described process of European integration, due to close connection with European documents. After that come defining of, and content analyses of selected documents of European Union and foregoing organisations. During content analysis were used indicators "principle/principles/values", "identity", "European identity". Finnal part is situated as wide consideration about new facts, which describe how European Union and foregoing organisations construct European identity, and about reflexion this new facts against the selected researches. Pursuant to this consideration is definitely answered research question.
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Advertising regulation in Czech and international hockey
Pravenec, Tomáš ; Ruda, Tomáš (advisor) ; Vendlerová, Jana (referee)
Title: Advertising regulation in Czech and international hockey. Objectives: : The main target of this bachelor's thesis is to determine the diversity between legal systems in the advertising regulation relating to clubs participating in the highest ice hockey competitions in three selected EU countries, namely the Czech Republic, the Slovak Republic and the Federal Republic of Germany. Methods: In this work was used qualitative method of analysis of documents, which is supplemented by structured interviews with experts from various clubs. Results: From the perspective of the legal regulation must clubs in these three countries comply the same rules. Advertising is regulated in the same way. Keywords: Regulation, advertisement, sports advertisement, analysis of documents, interview, ice-hockey.
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Analysis of European Policy as European Identitty in Time
Plešr, Dominik ; Balon, Jan (advisor) ; Honová, Petra Alexandra (referee)
The aim of this thesis was to answer the Question Could we find something in European policy, what should to be the European identity?, through systematic research. Author decided for the mode of research on the basis of the studied literature and last international studies of this theme - thus to find european identity in european policy, not to describe a history of collocation "European identity". According to characteristic of terms "policy" and "identity, author analyses, whatever and how European identity express in European policy, by historic analysis, by analysis of documents - treaties of the European Union and foregoing organisations -, and by analysis of the overview of statistic data - Eurobarometer research. Historic analysis expressed different concepts of european identity - christianity, contradiction with islam, colonialism, science (like an ideology), rule of the law (particularly citizen's law and international law), man - sophist -, than analysis of documents of the Union -representative democracy, liberty, peace, security, human rights, rule of the law, and values, from which these emerged. Moreless, both of the groups of the concepts do not resist each other, because of we can include the concepts from historic analysis to collocation from treaties "…and values, from which...
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Marketing communication of World championship in acrobatic rock and roll 2013
Zbořilová, Veronika ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Marketing communication of World championship in acrobatic rock and roll 2013 Goal: Evaluation of marketing communication of World championship in Acrobatic Rock and Roll 2009 and proposing marketing communication of 2013 Methods: In this work were used analysis of texts and documents, qualitative interview, observation and SWOT analysis. Results: New integrated proposal of marketing communication with two appearance variations of advertising leaflets. Key words: Marketing, communication mix, sport event, analysis of documents
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Linguistic regime of the EU in practise: comparison of accessibility of the documents in Czech, French and English on the website of the Comittee of the Regions
ROZMILEROVÁ, Monika
The topic of this bachelor thesis is the language regime of European Union in practice, compared to availability of documents in Czech, French and English on the website of the Committee of the Regions. At first, the thesis introduces the institutional framework of the European Union. Further, the work deals with EU's language regime. The next chapter is focused on the Committee of the Regions in detail, its structure and position in the EU's legislative process. The following chapter is about the analysis of availability of documents in the languages mentioned above on the Committee's website which precedes description of the structure of the site. For better understanding, comparison of available documents is illustrated in graphs and tables. At the end of the thesis, the results are evaluated both quantitatively and qualitatively.
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